City Hall was the impressive venue for this year’s media awards. We were joined by industry experts, pharmacy journalists, Avicenna members and staff to recognise the incredible effort made by the trade press to raise the profile of independent pharmacists in the UK. The judges were blown away by the quality of entries and impressed by the efforts the journalists demonstrate to uncover key stories and secure important interviews.
Thomas Cox was crowned Pharmacy Writer of the Year for his story on medicine shortages that lead to national newspaper, TV and radio coverage raising the profile of our plight. Training Matters scooped the Best Educational Support category for its ongoing commitment to training for the whole pharmacy team. Valeria Fiore (C&D) proved her potential by winning Best Newcomer and Emma Wilkinson won the Freelancer of the Year category for her exceptional research ability. The final category, Best Support for Independent Pharmacists was won for the second year by The Pharmacist for their commitment to highlighting the issues around FMD and practical help with unannounced inspections.
Thank you to our wonderful sponsors Charles Russell Speechleys, Coversure, Cripps Pemberton Greenish, Datamatics and Emis Health for making this event such a success. We’re already looking forward to next year’s event!